Before we delve into the basics of the social media resume, and what makes for a great one, let us understand what a social media resume really is. Simply put, a social media resume is your online presence, across platforms of social media. Lets tweak that a little bit, a social media resume is the ‘quality’ of your online presence. It is the quality of your social media resume that attracts recruiters and hiring managers to you, rather than you scouring for job opportunities. About 80% of job opportunities are channeled through networking, and a strong social media resume is a powerful way of changing the meaning of networking in the current day context.

Simply existing on various forms of social media, most importantly on LinkedIn does not qualify for a great social media resume. It is your engagement, and the quality of content that you put out which determines the strength of your social media resume. Earlier, we ran a hugely popular series on personal branding. Building a good social media resume is strongly intertwined with the principles of personal branding. Through social media, you put out who you are, i.e., you put out your personal brand, because you are your own personal brand.

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